The Blog

June 28, 2018


ZINE’s Top 10 Mummy Influencers

Influencer marketing is growing continually, and mummy influencers are increasingly becoming a big part of it. There’s nothing they can’t do. Be it parenting tips, easy food ideas, style advice for children and themselves, they’ve got the whole package. That’s why in this week’s ZINE blog, it’s all about the mamas.

With over 40,000 influencers on the ZINE influencer marketing platform, and our database being flooded with mums, narrowing our favourites to only 10 influencers was tough. 

So we can imagine how difficult finding the right mums to take your brand that one step further would be for you. Especially when you consider the variety of influencers out there that specialise in all the different aspects of motherhood, whilst also having to pin point whether or not their audience matches your target market. 

With ZINE, upon sign up influencers connect their social media accounts, from which we can delve into their audience and provide them and you with even more analytics. We’re talking audience age, brand affinities and interests. So you can guarantee that the mummy influencers you identify will be the perfect fit for your brand. 

Keeping all that in mind, here are our favourite 10 mummy influencers on ZINE:

Kelly Williams

ZINE Influencer Marketing Blog | kelly instagram

Instagram handle: @myscandistyle

Followers: 7.5k

Why we love Kelly: Kelly Williams is our favourite Australian mama on ZINE. She manages to effortlessly blend in beauty, interior and posts of her lovely little boy Harvey, in a very aesthetically pleasing feed. As a current micro-influencer her Instagram account is experiencing exceptional growth, with a great engagement rate, so we’re guessing Kelly will be jumping from a micro to macro influencer in no time, but remember you heard it here first! 

Joanne Zammit

ZINE Influencer Marketing Blog | joanne instagram

Instagram handle:@storyandco

Followers: 13.1k

Why we love Joanne: Other than Joanne having one of my favourite names, Joanne’s a very modern mama but with very enduring tips to offer. Sharing her story and things she’s learnt over the years, hugely inspired by her mum, Joanne’s creating her very own little scrapbook. Talking all things, interior, lifestyle, babies, motherhood, parenting and pregnancy, Joanna has pretty much everyone covered, and hooked, given her engagement rate is off the rails.


Ebony Day

ZINE Influencer Marketing Blog | ebony instagram

Instagram handle: @ebonyday1

Followers: 148k

Why we love Ebony: Ebony day, singer, YouTuber, beauty, lifestyle, fashion vlogger, jewellery designer and supermum, had her little baby boy quite recently. Which led her to re-name her vlog channel to “Our Tiny Tribe” sharing her whole journey alongside her partner David Gibbs, who runs his own parenting blog “Confessions of a first time dad”. Having started her channel in 2009, she’s grown it to nearly 300k subscribers. FYI she’s only 25 and accomplished so much, so it shouldn’t come as a surprise that the majority of her audience is also fairly young, having grown and stuck by her, following her journey since day one.



ZINE Influencer Marketing Blog | eve Audrey instagram

Instagram handle: @everyday_eve_

Followers: 29k

Why we love Eve: Eve has us completely hooked, making motherhood look super fun by creating a magical world for her children. If you’re looking for an utterly trendy mama, with an impeccable bohemian style and a sprinkle of fairy dust Eve’s your girl. Eve combines her passion for all things pretty, tasty and trendy, beauty, travel, food, fashion and design, in the most impeccably curated feed. It’s no wonder she’s an inspiration for her followers who are also into fashion, makeup and pretty photography. 

Michelle Hon 

ZINE Influencer Marketing Blog | michelle instagram

Instagram handle: 

Followers: 71k

Why we love Michelle: Michelle, has hacked the code, everything a mother inspires to be. Chief baby planner The Chill Mom is the go to source for all mothers. From pregnancy tips, self care to child development, there’s nothing Michelle doesn’t know, being a mother of three herself. Featured in various publications and with her own book published, we’re just in awe of Michelle.

Erica Shaw

ericZINE Influencer Marketing Blog | erica instagram
Instagram handle: @_ericashaw

Followers: 35.3k

Why we love Erica: Erica is the epitome of a cool mum. Logo tees and jeans, she is a lifestyle blogger with a passion for design, whilst sharing her stories as a “mutha hustler”. She is particularly great for style collaborations, for both her sons and her own style, showing you exactly how to steal the look in her blog.


ZINE Influencer Marketing Blog | jolanta instagram

Instagram handle: @threebirdies

Followers: 76.2k

Why we love Jolanta: Not your typical mummy blogger, you’ll never see Jolanta post a “how to” article or give tips, but a very honest diary of everything that comes with being a mother of three beautiful girls. Positive in every aspect Jolanta brings all the fun to motherhood.

Tara Herron 

ZINE Influencer Marketing Blog | tara instagram
Instagram handle: @TaraherronPhotography

Followers: 77.7k

Why we love Tara: Creating the most enchanting pictures, photographer Tara’s feed is like something out of a fairytale. Keeping her followers enticed, featuring her two beautiful children who have the leading role, Tara has grown her following to 77.7k 


Jennifer Martinez

ZINE Influencer Marketing Blog | jennifer instagram

Instagram handle: @Mypetitpleasures

Followers: 97.8k

Why we love Jenny: Super glamorous, Jenny is our favourite fashionista mama. Active on Instagram, Facebook, YouTube and her blog “My Petite Pleasures”, her total influence is over 100k. Any sponsored content fits naturally within her feed, coherently alongside her glamorous unsponsored #ootd’s, travel, food and lifestyle posts. 

Ella Dvornik

ZINE Influencer Marketing Blog | ella instagram
Instagram handle: @elladvornik

Followers: 303k

Why we love Ella: Our ridiculously stylishly cool globetrotter mum and blogger, Ella lives life to the fullest and takes her little girl around the globe with her. With over 300K followers, a baby in one hand and a passport in the other, Ella still manages to produce content that keeps her audience highly interactive.




JoannaJoanna Karamanis

I’m head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. I love to travel, bake as well as shopping online.