The past causes the present, and so the future. And influencer marketing is no exception. When considering which influencers to work with, looking at past collaborations is an important factor that is generally overlooked. In our 2018 Influencer Marketing survey we discovered that only 19% of brands request this information from influencers. Yet this is a crucial step in determining the potential success of your collaborations – including how safe your brand will be in the hands of your influencer.

 

Researching influencers is a tedious and time-consuming task. But complete transparency is important if you are to make informed decisions about who you approach for your marketing campaigns. 

 Case Study: All Together Now (Agency) cutting
the manual labour from their influencer campaigns

 

That’s why the 36,000 influencer profiles on ZINE show both their manually added previous work (the paid posts which they are most proud of), in addition to identifying the brands they usually associate with. So that you not only have accurate information at hand, but you are also considering all crucial criteria.  

Navigating your way through previous associations

On every influencers’ profile, you can look through the brands influencers have tagged in their posts, within the last 6 months.

This gives you a good overall feel for brands that naturally fit in their feed.

If your brand happens to be one of them,  working with that influencer is a no-brainer. Not only will your brand inherently fit with their content, but they’ll be more willing and enthusiastic about collaborating with you – maybe even at a lower rate!

Clicking on any that catch your eye, redirects you straight to the post, where you’ll see the content, caption, reach and engagement.

 

Navigating your way through featured collaborations

Use FEATURED collaborations to:

• Get an insight into the kind of brands the influencer accepts work from.
• Determine whether or not they have worked with any of your competitors recently, in which case you’d probably want to think twice before approaching them.
• Identify the number of brands they have collaborated with, and whether they’ve collaborated several times with the same one repeatedly.
• See the quality of content they create and make assumptions for content they’ll create for you. Clicking on the collaboration, diverts you straight to the actual post, where you can decide for yourself if the content is ideal for your brand.

 

 

 

 

Our influencer marketing technology ensures you have all necessary information at hand, to make the collaboration a success.

If You aren’t already using ZINE to analyse influencers for your campaign, arrange a demo and see ZINE in action today

 

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