In our 2019 industry-wide survey of over 200 brands and agencies, we found that 50% of marketers say they find influencer marketing is not as...

Throwing big budgets at one-off influencer marketing campaigns is dated. If 2018 has shown us anything, it’s that influencer marketing isn’t just...

Instagram is hugely popular for the fashion industry as a whole, and fashion influencers are at the epicentre. Forty-nine percent* of all content...

It’s finally happening, soon you will be able to show the geographic and demographic break down of your Instagram audience on your external ZINE...

This is the first part of our influencer series, Engagement Rates 101.  In this series you will learn all there is to know about calculating,...

With the rise of social media, the ASA has finally set the rules for sponsored content in stone. With their influencer marketing guide they...

ASA published an influencers guide to ad disclosure last Friday (28th September 2018), which was desperately needed as the lines with influencer...

Who knew that a little blue tick could hold so much power. That exclusive little badge on Instagram that represents, trust, authenticity, and...

When you collaborate through the ZINE platform, you are effectively working with a number of different agencies and brands, who may each have...

A lot has changed since we last published our post on engagement rates. We’ve had an influx of influencers signing up to the platform, which means...