Instagram creator vs business account
Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares all types of content...
Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...
If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...
In our 2019 industry-wide survey of over 200 brands and agencies, we found that 50% of marketers say they find influencer marketing is not as...
Throwing big budgets at one-off influencer marketing campaigns is dated. If 2018 has shown us anything, it’s that influencer marketing isn’t just...
Instagram is hugely popular for the fashion industry as a whole, and fashion influencers are at the epicentre. Forty-nine percent* of all content...
It’s finally happening, soon you will be able to show the geographic and demographic break down of your Instagram audience on your external ZINE...
With the rise of social media, the ASA has finally set the rules for sponsored content in stone. With their influencer marketing guide they...
ASA published an influencers guide to ad disclosure last Friday (28th September 2018), which was desperately needed as the lines with influencer...
Who knew that a little blue tick could hold so much power. That exclusive little badge on Instagram that represents, trust, authenticity, and...
15.12.2020.
Behind the Feed: Interview with Monica Beatrice WelburnMonica is a blogger, podcaster and influencer who lives in the English countryside. She’s been...
03.12.2020.
Reels vs. IGTV: Research case study [+downloadable]Instagram constantly update their algorithm and platform. On the one hand, it’s positive: it...
20.11.2020.
The Secret to a Successful Influencer Gifting Campaign (+case study)Gifting influencers is a great way to earn extra exposure for your brand and has the added...
15.12.2020.
Behind the Feed: Interview with Monica Beatrice WelburnMonica is a blogger, podcaster and influencer who lives in the English countryside. She’s been...
03.12.2020.
Reels vs. IGTV: Research case study [+downloadable]Instagram constantly update their algorithm and platform. On the one hand, it’s positive: it...
19.11.2020.
Wrapping it up: influencer marketing trends and stats from 2020At the beginning of last year, we published our annual influencer marketing survey. This survey...
17.01.2020.
Instagram creator vs business account
27.12.2019.
Social media reach vs impressions: which is most important?Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know...
13.12.2019.
Impressions vs engagement: Understanding the differenceIf you’ve ever been confused about the difference between impressions and engagement, this blog...
30.10.2019.
How Instagram's platform changes affect brands