Instagram creator vs business account
Social media reach vs impressions: which is most important?
Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...
Impressions vs engagement: Understanding the difference
If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...
You Wanted Transparency? You Got It! Launching: Reach Insights
In our 2019 industry-wide survey of over 200 brands and agencies, we found that 50% of marketers say they find influencer marketing is not as...
Using ZINE’s Influencer Marketing Platform to Build Your Influencer Network
Throwing big budgets at one-off influencer marketing campaigns is dated. If 2018 has shown us anything, it’s that influencer marketing isn’t just...
Everything You Need To Know About Fashion Influencers & Instagram
Instagram is hugely popular for the fashion industry as a whole, and fashion influencers are at the epicentre. Forty-nine percent* of all content...
26.10.2018
INFLUENCER,
RESOURCES
Get Reach Insights on Your ZINE Media Kit
It’s finally happening, soon you will be able to show the geographic and demographic break down of your Instagram audience on your external ZINE...
The Brand's Guide To Keeping Out Of Trouble With The ASA
With the rise of social media, the ASA has finally set the rules for sponsored content in stone. With their influencer marketing guide they...
11.10.2018
INFLUENCER,
RESOURCES
ASA Guidelines For Influencers
ASA published an influencers guide to ad disclosure last Friday (28th September 2018), which was desperately needed as the lines with influencer...
04.10.2018
INFLUENCER,
RESOURCES
How To Get Verified By Instagram
Who knew that a little blue tick could hold so much power. That exclusive little badge on Instagram that represents, trust, authenticity, and...