17.01.2020 RESOURCES, BRANDS

Instagram creator vs business account

 

Read More
27.12.2019 RESOURCES, BRANDS

Social media reach vs impressions: which is most important?

Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...

Read More
13.12.2019 RESOURCES, BRANDS

Impressions vs engagement: Understanding the difference

If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...

Read More
24.01.2019 RESOURCES, BRANDS

You Wanted Transparency? You Got It! Launching: Reach Insights

In our 2019 industry-wide survey of over 200 brands and agencies, we found that 50% of marketers say they find influencer marketing is not as...

Read More
13.11.2018 RESOURCES, BRANDS

Using ZINE’s Influencer Marketing Platform to Build Your Influencer Network

Throwing big budgets at one-off influencer marketing campaigns is dated. If 2018 has shown us anything, it’s that influencer marketing isn’t just...

Read More
01.11.2018 RESOURCES, BRANDS

Everything You Need To Know About Fashion Influencers & Instagram

Instagram is hugely popular for the fashion industry as a whole, and fashion influencers are at the epicentre. Forty-nine percent* of all content...

Read More
26.10.2018 INFLUENCER, RESOURCES

Get Reach Insights on Your ZINE Media Kit

It’s finally happening, soon you will be able to show the geographic and demographic break down of your Instagram audience on your external ZINE...

Read More
11.10.2018 RESOURCES, BRANDS

The Brand's Guide To Keeping Out Of Trouble With The ASA

With the rise of social media, the ASA has finally set the rules for sponsored content in stone. With their influencer marketing guide they...

Read More
11.10.2018 INFLUENCER, RESOURCES

ASA Guidelines For Influencers

ASA published an influencers guide to ad disclosure last Friday (28th September 2018), which was desperately needed as the lines with influencer...

Read More
04.10.2018 INFLUENCER, RESOURCES

How To Get Verified By Instagram

Who knew that a little blue tick could hold so much power. That exclusive little badge on Instagram that represents, trust, authenticity, and...

Read More

ARCHIVES