08.04.2020 BRANDS

12 British YouTube influencers with excellent content

12 British YouTubers you need to know

Whether you’re looking to run a campaign right now or considering one in the future - British YouTube...

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30.03.2020 BRANDS

The impact of Covid-19 on social media

Covid-19 (Coronavirus) has affected everyone globally. At ZINE, we wanted to look closer at what impact this has had on social media and how this...

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25.03.2020 BRANDS

Top 15 Chef Instagram influencers

As a food brand, you want to partner with top food and chef influencers who have an audience interested in food. Maybe you want an influencer to...

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04.03.2020 BRANDS

57 Influencer marketing statistics you need to know in 2020

In our latest influencer marketing report, we surveyed brands and influencers to gain a greater understanding of the industry to date. Our...

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27.02.2020 BRANDS

Influencer marketing trends 2020: Statistics + report

ZINE’s annual influencer marketing report surveyed 1000 influencers and 100 brands to understand the true state of the influencer marketing...

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02.02.2020 BRANDS

What are micro-influencers and how can you find them?

 

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17.01.2020 RESOURCES, BRANDS

Instagram creator vs business account

 

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27.12.2019 RESOURCES, BRANDS

Social media reach vs impressions: which is most important?

Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...

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13.12.2019 RESOURCES, BRANDS

Impressions vs engagement: Understanding the difference

If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...

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22.11.2019 BRANDS

Influencer content usage rights: what brands need to know

According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...

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