Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...
If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...
According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...
In Facebook’s October Graph and Marketing API update, they announced some changes that will affect brands and advertisers.
26% of brands cite ‘finding influencers’ as their second biggest challenge when it comes to social media influencer marketing.
Since 2017, startups targeting parents have generated over $300 million in funding. This doesn't even account for more established brands who...
Marketers and brands use product placement or seeding to get their products in front of a wide audience to generate more attention (or even) sales.
When brands begin thinking about running influencer marketing campaigns, usually the first thought is to opt for the influencer with the largest...
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Social media reach vs impressions: which is most important?Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know...
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How to make money on YouTube in 2019 [+ top Youtube earners]People love watching YouTube. In fact, 5 billion videos are watched on YouTube every single day....
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How to pitch yourself as an influencer to brands [+Templates]Successful bloggers and influencers know how to pitch themselves. What's more, understanding the...
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A blogger's guide to London Fashion Week 2019London Fashion Week 2019: When is it? How do you get tickets? It’s that time of the year again,...
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Instagram creator vs business account
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Social media reach vs impressions: which is most important?Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know...
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Impressions vs engagement: Understanding the differenceIf you’ve ever been confused about the difference between impressions and engagement, this blog...
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How Instagram's platform changes affect brands