Instagram creator vs business account
Social media reach vs impressions: which is most important?
Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...
Impressions vs engagement: Understanding the difference
If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...
22.11.2019
BRANDS
Influencer content usage rights: what brands need to know
According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...
21.11.2019
BRANDS
Facebook to limit the number of ads brands can run simultaneously
In Facebook’s October Graph and Marketing API update, they announced some changes that will affect brands and advertisers.
19.09.2019
BRANDS
Easy ways to find social influencers for your brand
26% of brands cite ‘finding influencers’ as their second biggest challenge when it comes to social media influencer marketing.
13.09.2019
BRANDS
The most influential parenting & kids brands on ZINE
Since 2017, startups targeting parents have generated over $300 million in funding. This doesn't even account for more established brands who...
06.09.2019
BRANDS
3 effective influencer product seeding strategies you need to try
Marketers and brands use product placement or seeding to get their products in front of a wide audience to generate more attention (or even) sales.
30.08.2019
BRANDS
Difference between nano, micro, mid-level, macro and mega influencers [+Quiz]
When brands begin thinking about running influencer marketing campaigns, usually the first thought is to opt for the influencer with the largest...
23.08.2019
BRANDS
56 incredible women in tech influencers you need to know
When people think about influencers, they usually think about fashion, travel and beauty. Realistically, though, you can be an influencer in any...