Influencer Marketing Blog | ZINE

22.11.2019 BRANDS

Influencer content usage rights: what brands need to know

According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...

21.11.2019 BRANDS

In Facebook’s October Graph and Marketing API update, they announced some changes that will affect brands and advertisers.

19.09.2019 BRANDS

26% of brands cite ‘finding influencers’ as their second biggest challenge when it comes to social media influencer marketing.

13.09.2019 BRANDS

Since 2017, startups targeting parents have generated over $300 million in funding. This doesn't even account for more established brands who...

06.09.2019 BRANDS

Marketers and brands use product placement or seeding to get their products in front of a wide audience to generate more attention (or even) sales.

30.08.2019 BRANDS

When brands begin thinking about running influencer marketing campaigns, usually the first thought is to opt for the influencer with the largest...

23.08.2019 BRANDS

When people think about influencers, they usually think about fashion, travel and beauty. Realistically, though, you can be an influencer in any...

09.08.2019 BRANDS

Second to Google, YouTube acts as the world’s largest search engine and second most visited site.

31.07.2019 INFLUENCER, BRANDS

Love Island might be over and our winners crowned (well done, Amber and Greg), but for the other contestants on love Island, their journey is just...

26.07.2019 BRANDS

Did you know it's been proven that experiences boost creativity and are easier to recall than products? That's exactly why the smartest brands are...