Influencer Marketing Blog | ZINE

30.03.2020 BRANDS

The impact of Covid-19 on social media

Covid-19 (Coronavirus) has affected everyone globally. At ZINE, we wanted to look closer at what impact this has had on social media and how this...

25.03.2020 BRANDS

As a food brand, you want to partner with top food and chef influencers who have an audience interested in food. Maybe you want an influencer to...

04.03.2020 BRANDS

In our latest influencer marketing report, we surveyed brands and influencers to gain a greater understanding of the industry to date. Our...

27.02.2020 BRANDS

ZINE’s annual influencer marketing report surveyed 1000 influencers and 100 brands to understand the true state of the influencer marketing...

02.02.2020 BRANDS

17.01.2020 RESOURCES, BRANDS

27.12.2019 RESOURCES, BRANDS

Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...

13.12.2019 RESOURCES, BRANDS

If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...

22.11.2019 BRANDS

According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...

21.11.2019 BRANDS

In Facebook’s October Graph and Marketing API update, they announced some changes that will affect brands and advertisers.