The Blog

February 07, 2020


Top sustainable and eco-living influencers

Whether you’re trying to reduce your carbon footprint or remove all wasteful practices, sustainability is important for us all.

As they say, it’s not about 100 people doing things perfectly, it’s about 1 million people doing things imperfectly.

At ZINE, we believe the message and values sustainable influencers share are important for everyone. They’ve built their platform and audience and use it for good.

If you’re a sustainable brand, make sure the influencers you work with share the same values as you. If your brand isn’t built around sustainability and you still want to work with sustainable influencers – it can be a great learning experience to guide your brand toward being more eco friendly.

When you partner with the right sustainable influencers, you tap into an engaged, passionate audience who care about the exact same issues as you. So whether you’re a slow fashion beauty brand, eco-beauty brand or even eco-homeware, it’s time to find the right influencer for you. Below you will find a list of ZINE’s most recommended sustainability influencers.


Grace Beverley

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Instagram handle: @gracebeverley 

Followers: 1,000,000

Why we love Grace: At ZINE, we absolutely love Grace Beverley. Not only is she an absolute girl BOSS with three, yes THREE sustainable businesses, but she’s won awards for her entrepreneurial abilities. That’s not all though, she’s an Oxford graduate and is currently in the process of renovating her first home. Her feed is a nice mix of glam and casual.

Jessica Anne

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Instagram handle: @wildshe_ 

Followers: 20,600

Why we love Jessica: Jessica is a Manchester-based sustainability influencer with a strong passion for empowering women and plant-based food When she’s not solo travelling the world she creates content for her blog that inspires others to break free and embark on a journey to themselves.


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Instagram handle: @_just_eilidh

Followers: 11,200

Why we love Eilidh: Eilidh is a self-confessed former fast-fashion addict. In 2019, she set a challenge to not purchase any new clothes. Now, she lives by a green and slow-living ethos. Her feed consists of carefully curated outdoorsy photos as well as updates from her allotment.

Sophie Hellyer

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Instagram handle: @sophiehellyer 

Followers: 30,200

Why we love Sophie: Sophie can often be found outside in cold water. Having grown up in Devon, she splits her time between Cornwall and London. She uses her influence to provide a prominent voice on the topics of ocean pollution and sustainability. She’s written about feminist and environmental issues such as plastic-free periods and ethical fashion.

Sophie Porley

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Instagram handle: @sophieporley 

Followers: 194,000

Why we love Sophie: Sophie is a vegetarian actress who tries to live her life more sustainability. She regularly posts helpful content that offers her followers tips on how they can be more eco-friendly including using eco wrapping paper and the best places to recycle plastic.

Immy Lucas

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Instagram handle: @sustainably_vegan

Followers: 68,400

Why we love Immy: Immy is the founder of Low Impact Movement, an organisation that educates her community about environmental issues. Her mission is to help and inspire her followers to live as low impact as possible. She offers tips on how to DIY your own hair products to even how to effectively lobby your local government to change.

Neel Wanders

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Instagram handle: @flunkingmonkey

Followers: 151,000

Why we love Neel: Neel is a travel influencer with a strong interest in environmentalism. He helps educate his followers about topics such as conservation and sustainability when it comes to tourism and consumerism. He’s previously worked in animal conservation in Sea Turtles, In Greece and Elephants in Asia.

Blue Ollis

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Instagram handle:  @blueollis 

Followers: 21,000

Why we love Blue: Blue is a writer, speaker, coach and mindful creator. She advocates living an intentional, low waste life. To help her followers, she’s created a guide on sustainable living as well as an essential vegan recipe book for all food lovers.

Emma Ross

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Instagram handle:  @mamalinauk 

Followers: 43,800

Why we love Emma: Emma lives sustainably and brings up her three children to do the same. She’s a #plasticfreeparent. Her Instagram feed and blog all promote living and parenting slowly and sustainably.

Tiphaine Marie

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Instagram handle: @tiphainemarie_ 

Followers: 56,300

Why we love Tiphaine: Tiphaine is a freelance creative and the founder of the sustainable brand, Zephyrlondon. Zephyrlondon is a 100% organic and cruelty-free handbag brand ethically made in London.

Are you looking to work with sustainable influencers? Why not trial the ZINE platform and match your brand with the perfect influencer? 

Not quite ready to begin your search? Check out this post to understand what a sustainable fashion influencer actually is.