The Blog

February 01, 2017


How to Install Google Analytics

Don’t have google analytics? Did you never get around to doing it? Now is the time! And don’t worry, it’s actually much easier than you think. Depending on the platform your blog is built on, there are hundreds of ways to do it! We have collected the most common and easy ones for you below.


If you still have any problems, don’t hesitate to nudge us via email or through the live chat in the bottom right corner of this screen – we’re here to help!



Getting a Google Analytics account


First things first – head over to Google and get a Google Analytics account. If you already have a Google account you can log in with your Google credentials. Once you have logged in, follow those steps to get your Google Tracking ID:


Select the Admin tab.


In the ACCOUNT column, use the drop-down menu to select the account to which you want to add the property.
If you have a lot of accounts, use the search box to help you find the right one.


In the PROPERTY column, select Create new property from the drop-down menu.
If you don’t have Edit permission on the account, you won’t see the Create new property option. Check that you’ve selected the correct account in the ACCOUNT column.


Select Website 


Enter the Website name.
If you plan on tracking more than one app in your account, use a very specific and descriptive name that includes the edition or version number. This will help you keep your app properties organized.


Enter the Web Site URLYou cannot create a property if your URL isn’t formatted correctly.


Select an Industry Category.


Select the Reporting Time ZoneThis will be used as the day boundary for your reports, regardless of where the data originates.


Click Get Tracking ID.
Your property is created after you click this button, but you must set up the tracking code to collect data.



ZINE Influencer Marketing Blog | Google analytics


ZINE Influencer Marketing Blog | Google analytics 2




Getting your Tracking ID if you already have a Google Analytics Account


If you already have a Google Analytics Account, you can skip the previous steps. To connect your blog with your Google analytics account, all you need is your Tracking ID or your Tracking Code depending on the platform you use. To get your Tracking Id /code , sign in to your Google Analytics account, choose the website for which you want the tracking Id/ode, click on the “Admin” tab, then select “Tracking info” then “Tracking Code“. If you have a Squarespace blog, copy your Tracking ID if you have a WordPress blog copy your Tracking Code as shown in the image below.


ZINE Influencer Marketing Blog | Google analytics 3




Connecting your Tracking ID/Code with your blog


Now that you have a tracking ID for your blog, you can simply use one of the methods below to install Google Analytics on your website. We have put together step by step guides on how to do this for the most common platforms below. This should be very straight forward and usually only requires you to paste your Tracking ID somewhere.



WordPress blog


For WordPress, we strongly recommend watching this short  YouTube video which also goes through the entire process, including getting a tracking ID; you could also read the wpbeginner guide.


Alternatively follow the simple steps below:
Start by downloading the Insert Headers and Footers plugin. Once you’ve downloaded it, go to “plugins” on your dashboard, then choose “installed plugins” and activate “insert Headers and Footers”


Once activated, go to “settings“, “insert Headers and Footers” and finally in the “Scripts in Footers” area, paste the code you copied when you clicked “Get Tracking ID“. Don’t forget to hit the “Save” button.


ZINE Influencer Marketing Blog | WordPressb

ZINE Influencer Marketing Blog | WordPress 2b


ZINE Influencer Marketing Blog | WordPress 3b





In the Home Menu, click Settings, click Advanced, and then click External Services. Finally Paste your Google Analytics Tracking ID under “Google Analytics Account Number”.



ZINE Influencer Marketing Blog | Squarespace







It doesn’t get more detailed than this, lots of pictures and a more than detailed step by step guide on how to get Google Analytics on your Blogger template.




There is a really useful guidefor Tumblr also.