Pinterest is a big ball of inspiration for any topic that comes to mind, you can get lost for hours scrolling through thousands of boards from brands and influencers!
For those who don’t know what Pinterest is, it’s a social platform where you create and browse through themed boards. You ‘pin’ pretty, inspiring or useful images or videos.
With 320 Million active users on Pinterest every month, Pinterest presents a tremendous opportunity for brands and influencers to expand their audience.
As Pinterest is now the third-largest social network in the US, there's never been a better time to use it in your marketing strategy. It's a great way to advertise your products or services as 58% of people say Pinterest helps them make purchasing decisions and 1 in 2 people make the purchase after seeing it promoted on their Pinterest feed.
Pinterest’s active user base grew 26% to a whopping 335 million in the last year and interestingly, over two-thirds of Pinterest’s base is women. According to a recent study, over 80% of those women aged 18-64 have children. So not only will they be browsing through Pinterest for themselves but also for their little ones, doubling the audience.
For content on Pinterest, there's a reason it's popular - the positivity and creativity that comes with using the platform, Nine out of ten Pinners described Pinterest as filled with a lot of positivity. Along with experience, 64% of pinners describe it as the best platform to find ideas, products or services they can trust.
How to make a successful Pinterest board
To get started, create a spreadsheet listing relevant topics in your niche and add subtopics depending on what you'd like your Pinterest to be about.
Check trends before creating new boards to see where your content might fit in. After searching a term, see what comes up and use those keywords in your board description as text counts too. Optimize pins for search by including industry or niche-specific keywords and hashtags.
Food and Drink
This is the place for gorgeous images of food you would love to make/have made and want to share. It is the most popular category on Pinterest. Having boards grouped by different cooking abilities helps followers navigate through recipes. Boards that aren't your own recipes, for example, a ‘food hacks board' or ‘easy recipes’ attracts a wider audience as people looking for help and ideas will stumble on your page without searching for you directly.
In this board, you can see a wide variety of quick and easy recipes. This board stays true to its name sharing easy recipes anyone can make at home, like cold brew coffee.
If you're into crafting, or your target market includes parents and children, A DIY board that includes fun crafts for parents to do with their children would be great for engagement!
Think about projects that aren't too tedious, (especially during lockdown). You could have boards categorised by difficulty level or even how long something would take to craft!
This board comprises fun and simple DIY’s that you can do with your kids to create cute decorations or games to keep them entertained using items found around your household.
Home decor is a Pinner’s dream. Think about what a ‘dream home’ would look like for your following. Nobody wants to pin images of what their homes actually look like. People are on Pinterest to escape reality and to enjoy eye candy! Having boards categorised by room type is a great way to showcase your interior styles!
This board is a variety of Duvet covers giving you all the farmhouse vibes and inspiration you need for that dream master bedroom. It links a majority of the duvets which allows the audience to find exactly what they see in the images!
If you're a fashion influencer, this is all about you and what you love to wear! Your followers follow you because they enjoy your fashion and what you put together. Keep this one true to what you enjoy wearing. Try to categorise pins by what season the outfit is for, or even price range. Having categories like fashion hacks or staple fashion pieces is another way to attract more people.
This board is full of classy spring trends and outfit to spice up your wardrobe. It also links a lot of these pieces making it easier for followers to find and recreate the outfits themselves!
From the crystal blue waters in the Maldives to the stunning towers of New York, create a jaw-dropping collection of stunning locations to inspire serious wanderlust! Your followers want to see locations that hopefully one day they may travel to! Make sure you're choosing the best places to showcase! Another idea is to categorise pins by countries or continents!
This board is full of European dream destinations, it has a bunch of different locations which makes it easy to navigate through especially if user is looking for hot spots within Europe.
As a fitness influencer, categorise your pins to make it as easy as possible for followers to navigate through. Keep workout pins in categories like ‘legs’, ‘abs’ and ‘cardio’. These are all easy to understand and even if followers are new to fitness, it will be easy to get started.
Having a board with different workouts for one specific kind of goal is useful for someone looking for ways to get results. It's almost like having a workout routine on screen, ready to follow.
Pinterest is a popular social media channel that focuses on visual content that can seriously drive traffic to your website. go out there and start pinning! Remember, any journey can begin with a single Pin!
ZINE’s Content Dashboard allows brands to build a bespoke content archive from previous campaigns and organic content. The Content Dashboard is another way to discover captivating content you can share on Pinterest.