ZINE's Influencer Marketing Blog

15.04.2019 BRANDS

ZINE's Top 10 Fashion Influencers

The global apparel market is said to generate a staggering $1.34 trillion in sales each year. Regardless of the financial climate around the...

12.04.2019 BRANDS

Although influencer marketing is only recently becoming more popular, some young start up brands recognised its power from day one. Those early...

02.04.2019 INFLUENCER, BRANDS

Arguably with the rise of social media, fashion influencers have as much influence off the catwalk in what people wear as what models have on the...

29.03.2019 INFLUENCER

For this months Interview Series, we’re turning the tables, we caught up with businesswoman Michelle Lowe, owner of fashion brand, Discover...

22.03.2019 INFLUENCER, BRANDS

Vegan makeup is set to be the biggest beauty trend in 2019 and is estimated to be a $20.8 billion business* by 2025. With not only animal testing...

22.03.2019 BRANDS

Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan!

15.03.2019 INFLUENCER, BRANDS

Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and...

06.03.2019 INFLUENCER, BRANDS

With 83% of brands increasing their influencer budgets in 2019 we wanted to crunch the numbers and evaluate the ripple effect influencer marketing...

01.03.2019 BRANDS

It's fair to say over the past few years influencer marketing has been painted in a bad light. ASA fines, fake followers, the Fyre Festival and...

22.02.2019 BRANDS

In our recent influencer marketing survey, almost 40% of brands said they work with over 10 influencers per month. It shows that rather than...