Fast Moving Consumer Goods (FMCG) brands are increasingly using influencer marketing as part of their wider marketing strategy. But how effective...
Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know they’re important, but do you fully understand the...
If you’ve ever been confused about the difference between impressions and engagement, this blog post distils it all. The reason the terms are...
In June 2019, Instagram announced their plan to hide the number of likes a photo received from end-users to stop the platform feeling like a...
According to a report by Altimeter, 57% of marketers said influencer content outperformed brand’s own content. That’s why so many brands are...
In Facebook’s October Graph and Marketing API update, they announced some changes that will affect brands and advertisers.
We understand that not all brands and businesses have the budget needed to run large-scale influencer marketing campaigns.
With the rise of children becoming social media influencers, it’s important to reflect on how much information we put online, not only about...
30.03.2020.
The impact of Covid-19 on social mediaCovid-19 (Coronavirus) has affected everyone globally. At ZINE, we wanted to look closer at what...
25.03.2020.
Top 15 Chef Instagram influencersAs a food brand, you want to partner with top food and chef influencers who have an audience...
04.03.2020.
57 Influencer marketing statistics you need to know in 2020In our latest influencer marketing report, we surveyed brands and influencers to gain a greater...
18.03.2020.
An influencers’ guide to COVID-19 (Coronavirus)There’s no doubt you’ve heard about COVID-19, the global virus pandemic that affects us all. Not...
19.02.2020.
Mental health hashtagsMaybe you’re a mental health blogger, work in the mental health industry, or simply want to...
27.09.2019.
How to make money on YouTube in 2019 [+ top Youtube earners]People love watching YouTube. In fact, 5 billion videos are watched on YouTube every single day....
17.01.2020.
Instagram creator vs business account
27.12.2019.
Social media reach vs impressions: which is most important?Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. You know...
13.12.2019.
Impressions vs engagement: Understanding the differenceIf you’ve ever been confused about the difference between impressions and engagement, this blog...
30.10.2019.
How Instagram's platform changes affect brands