At a time where people crave inspiration, more consumers are turning to you this Christmas! With 84% of consumers trusting recommendations from friends and strangers over social media channels, it’s clear that the big opportunity for brands lies in word of mouth marketing. And this has not gone unnoticed.
For brands wanting to boost their presence among engaged audiences during this Christmas period, implementing Influencer marketing is crucial to increase their holiday sales.
Capturing consumers' attention is both a skill and a challenge. With increased competition during the festive period following on from heightened spend during Black Friday/Cyber Monday, getting your content in front of the right people will be the difference between a campaign that rocks and one that falls flat.
If you're interested in learning about working with influencers during Black Friday, download our free report. We went straight to the source to speak with influencers about their best strategies for winning Black Friday campaigns.
12 Days of Christmas
Leverage the 12 days of Christmas by working with influencers to produce and publish a new piece of content every day. By incorporating influencer content among brand-owned, you're able to generate a large amount of genuine content at scale.
Use your products within lifestyle shots.
This idea can be applied to almost every niche and industry. Work with influencers to create content that shows your products being used within Christmas related lifestyle shots. Whether it’s interior, cooking ingredients, clothes or makeup. You can create a series of “how to… decorate the house, cook, dress or look this Christmas. And if the product has no Christmas denotation, whatsoever, hey… you can just show your followers how to wrap it up in a creative way.
One horse open sleigh
Take followers on Santa's sleigh ride by creating a Christmas experience around your featured products. Whatever your influencers are sponsoring for your brand, try to see if they can layer it into the many aspirational narratives around Christmas, from family games to Santa’s cookies & milk.
'Tis the season to be giving
Christmas is a great time to give back and one way to do that is through a gifting campaign.
Gifting campaigns work by offering your products to your followers for free. In most cases, there are terms and conditions as well as entry requirements that ensure people have an equal and fair chance of entering/winning.
It’s very well known that people are more likely to participate in contests during the holidays more than any other season. Engage with your followers, by forming a giveaway contest, asking them to do something relevant to the holiday season, and make the product the prize! Whether, this means asking them to post Christmas, outfit ideas, cake attempts, tree decorations, beauty looks or throwback pictures of their worst outfits, get your audience involved and spread that Christmas spirit.
If you're looking to explore the ways your brand can benefit from working with influencers during the festive period, why not join our Brand Catalogue. You'll get to work with up to five influencers for free on your first campaign.
If you're a seasoned pro ready to take on the festive season with force, book a demo of our team to see how we can help you level up your influencer marketing campaigns.