So, I’m guessing that you started off blogging as a bit of a hobby, amassed a loyal and engaged following and now you want to step things up a level or two and see how you can make more money out of your blog…
Having the ability to write amazing posts that capture your audience is a great skill, but these days you need to do more if your aim is to win the big collaborations. You’ll also need to be able to present yourself to brands in a way that resonates, and shows your versatility.
The good news is, your ZINE blogger media kit was the first step. Now that you have a digital CV that showcases your best content alongside the numbers that brands want to see, previous collaborations and press mentions you can start using your media kit to make money!
Here are my top 10 tips for making some extra dollar with your blogger media kit:
1. Do Your Research
Spend time creating a shortlist of the kind of brands you want to work with. You should jot down the contact details of the person responsible for Marketing / PR / Influencers rather than an ‘info@’ email. And have an idea as to what they are trying to achieve as a brand, along with how you can help them reach your goals.
2. Slide Into Their DM’s
If you can’t get through to the right person by email – head straight to Instagram and send your digital media kit link via direct message. Your message will get through to the person who directly manages social media, and your media kit will make you stand out further than just text. (Psst. don't forget to shorten your media kit link with Bitly)
3. Be More Than A Blogger
Being a blogger is great, but having other social channels that support your blog content will give added value to your collaborations. So make sure you’ve also connected and displayed your Instagram / YouTube / Facebook / Twitter accounts on your media kit for extra kudos.
4. Know How Your Can Help Each Brand
Your ZINE media kit will show you the type of people who subscribe to your blog, and your Audience Insights will show you this information for Instagram. If your audience is a good match for their customer / target you know you’ll be super valuable for them – especially if you have a excellent engagement.
5. Get Yourself Out There
I mean this both digitally and literally. The key to success is building a good network of other bloggers, PRs and brands. Be selective about the events you attend, and make sure you have your blogger media kit link to hand to show / send to people as you meet them.
6. Get Extra Visibility
Most publishers have a media pack downloadable on their websites. You are also a publisher, so having a section of your website where you include your media kit link is a no brainer. It means that PR’s and brands coming to your site will be able to instantly see your best assets and level of professionalism.
7. Showcase Your Best Work
Your featured collaborations are important as they will show brands the level of content they can expect through collaborating with you. Even if your primary channel is your blog, make sure you add in any Instagram work too – as a lot of brands will want your Insta-feed to underpin the written content.
8. Show Off!
Been featured in a glossy magazine or on another blog? Make sure you keep adding and updating your press mentions. Sometimes it’s ok to show off!
9. Tell Brands What You’re Worth
While most things are usually up for negotiation, giving brands a rough guide of how much you charge per collaboration can save you time, especially if they have little or no budget for your work.
Don't forget that your blogger media kit is fully customisable - so make yourself stand out! With your blogger media kit you can change the colour, order the platform summaries appear in and profile and cover imagery!
I'm Marketing Director at ZINE where I am helping peers and customers who want to revolutionise their influencer marketing strategy. I love food, fitness and Min Pins.