Sheri Scott: Forever Yours Betty | ZINE Influencer Interview Series
How did you grow your following?
I feel like there is no ‘big secret’ when it comes to growing you’re following. I hustled, went to opening of every envelope and basically had a localised approach to building an audience. I think there is something about being not from London that people find refreshing or more relatable. Put yourself out there as much as you can, effort never goes unnoticed.
Do you have any advice for people wanting to start a blog, how to grow their following & break into the industry?
Just do it. I must get at least one email a day for people asking for advice on how to start, but really it’s just about starting. Yes, it’s daunting, yes, your website may be basic and yup, it’s gonna take a while to build an engaged audience, but the sooner you start the closer you’ll get to the goal. Everyone’s gotta start somewhere, it’s like that old Chinese proverb –
“The best time to plant a tree was 20 years ago. The second best time is now”
Is blogging now your full time job? If so, how did you make the transition?
How do you find juggling freelancing with blogging and do you think the PR experience has helped to grow your following?
The struggle is real! Juggling everything is probably the thing I stress most about. You have to try and keep the balance but since there’s no real routine it can be tough. I think it’s almost the opposite, being in the blogging world has
Do you think your blog has given you the leverage to get freelancing jobs?
Do you ever think you will go full time with your blog?
I don’t think I’d ever want to to be honest! I love the multi-hyphenate way of working. Every day is different and I get to fulfil not just one, but so many of my passions every day. It’s hard work but I wouldn’t change it for the world. (Did I mention I have a cafe?!).
That’s amazing to be able to make a career out of what you love! What are your favourite types of brands to collaborate with?
ALL BRANDS! For me it’s about the brand match. I get put off bloggers myself when I see someone promoting a brand that doesn’t fit, so I always hold myself to the same standard.
How would you describe your style?
Colourful, cartoonish but classic!
What do you look for when putting a style together?
Colour! I usually start off with one item then build the outfit from there.
Who is your style icon?
We’d have to agree, two very iconic women! Who are your favourite fashion bloggers to follow for inspiration and why?
I follow so many fashion, beauty and lifestyle bloggers it would be hard to choose! Of course Miranda @mirandamakeroff has to be one, although perhaps not considered a blogger. Amy @afashionnerd always has incredible style and recently I’ve been obsessed with the babe that is @hannahallinson. Others have to include @hannahlouisef, @chloeplumstead, @ch32 and of course my girl @honeypopkisses.
Obviously we’re guessing that orange is your favourite and trademark colour, what has been your most bold orange look?
Well, there’s been a few! Perhaps my Irn Bru
Such a bold look and you looked fanatstic. Going back to work, how do you find most of your collaborations?
I would say through Instagram,
What are your favourite tools on the market for influencers?
I love ZINE! I made my profile up last year and use the link to send to all potential collaborators. I love that it gives a live reach and demographic update.
What has been your biggest lesson so far and what has been your greatest achievement?
The biggest lesson is one I am still learning; forgetting about numbers and just doing you. It’s easy to second guess yourself but you have to remember, no matter what trends are happening in the world of blogging or Instagram, no one can do you like you. My biggest achievement probably has to be the feeling when I read a DM about making any sort of difference. I’ve had people come out to me, tell me about their struggles, their body
Which collaboration are you most proud of? Which brand was your favourite to work with?
I am proud of all my collaborations but recently I loved working with Menstruating brand SheThinks. Shooting while on my period then talking about it opening felt amazing. I love to take things people are normally scared of and push them into topics of discussion. The work that I have done with charities like Organ Donations, See Me Scotland and SAMH have been incredible for that too.
Which platform gives you the most leverage?
Would you ever expand into the world of YouTube?
I think now with Instagram stories and IGTV I will leave YouTube to the professionals! Being on video is fun but I don’t enjoy the process of shooting, concept and editing the way I do with images. You never know though!
This or That:
Writing or Shooting Images? Shooting Images
Print Magazines or Blogs? Blogs
Instagram or Blog? Instagram
iPhone or Camera? iPhone
High street or Designer? High Street
Summer or Winter Fashion? Winter
Clashing Prints or Matching? BOTH
Heels or Flats? Heels
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I’m Influencer Marketing Executive here at ZINE, where I manage communications of over 50,000 influencers. I’m a self-confessed coffee and shopping addict that’s happiest when in the sun.