brands influencers
Behind the Feed: Interview with Monica Beatrice Welburn
Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares all types of content from
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Behind the Feed: Interview with Monica Beatrice Welburn
Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares...
Behind the Feed: Interview with Jamie Beaglehole
In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. You can keep...
Reels vs. IGTV: Research case study [+downloadable]
What’s the difference between Reels and IGTV? Which one generates the most engagement? Unsure? That’s ok, we distill it all in our latest research.
Fashion influencer marketing trends and stats [+report] 2020
ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. We wanted to...
The Secret to a Successful Influencer Gifting Campaign (+case study)
Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Regardless of the product value, you’ll need to apply these influencer marketing principles. This post covers the secret to running a successful influencer marketing campaign using gifting-only.
Wrapping it up: influencer marketing trends and stats from 2020
What went down in 2020? We look back at our previous influencer marketing report and see which trends came into fruition and which are still challenges for many.
A guide to influencer follower analysis: increase audience demographic understanding
Brands are failing to do adequate follower analytics at scale, resulting in poorly targeted influencer marketing campaigns, as our influencer marketing report confirmed. Brands are selecting influencers without identifying the crucial criteria that determine their effectiveness.
6 creative christmas content ideas to promote your products
We have 6 creative ways to promote brands’ products with your content this holiday season.
Behind the Feed: Interview with Ramona Jones
We went behind the feed to learn more about one of your favourite creators, Ramona Jones.
Working with influencers during Black Friday [Report]
How do you plan to work with influencers during Black Friday? What will you offer and when will you offer it? Find out in our latest report.
Behind the Feed: Interview with Monica Beatrice Welburn
Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares...
Behind the Feed: Interview with Jamie Beaglehole
In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. You can keep...
Reels vs. IGTV: Research case study [+downloadable]
What’s the difference between Reels and IGTV? Which one generates the most engagement? Unsure? That’s ok, we distill it all in our latest research.
The Secret to a Successful Influencer Gifting Campaign (+case study)
Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Regardless of the product value, you’ll need to apply these influencer marketing principles. This post covers the secret to running a successful influencer marketing campaign using gifting-only.
Wrapping it up: influencer marketing trends and stats from 2020
What went down in 2020? We look back at our previous influencer marketing report and see which trends came into fruition and which are still challenges for many.
A guide to influencer follower analysis: increase audience demographic understanding
Brands are failing to do adequate follower analytics at scale, resulting in poorly targeted influencer marketing campaigns, as our influencer marketing report confirmed. Brands are selecting influencers without identifying the crucial criteria that determine their effectiveness.
Behind the Feed: Interview with Ramona Jones
We went behind the feed to learn more about one of your favourite creators, Ramona Jones.
Working with influencers during Black Friday [Report]
How do you plan to work with influencers during Black Friday? What will you offer and when will you offer it? Find out in our latest report.
[REPORT]: The anatomy of a brand ambassador programme
How do the best brands runs their brand ambassador programme? We analyse over 50 brands to find out.
Inspiring Pinterest board ideas
We’ve given you some of the best board ideas for Pinterest. If you want to start your own Pinterest board but don’t have any inspiration, look no further
Behind the Feed: Interview with Monica Beatrice Welburn
Monica is a blogger, podcaster and influencer who lives in the English countryside. She’s been blogging since 2011 and shares...
Behind the Feed: Interview with Jamie Beaglehole
In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. You can keep...
Reels vs. IGTV: Research case study [+downloadable]
What’s the difference between Reels and IGTV? Which one generates the most engagement? Unsure? That’s ok, we distill it all in our latest research.
Wrapping it up: influencer marketing trends and stats from 2020
What went down in 2020? We look back at our previous influencer marketing report and see which trends came into fruition and which are still challenges for many.
6 creative christmas content ideas to promote your products
We have 6 creative ways to promote brands’ products with your content this holiday season.
Behind the Feed: Interview with Ramona Jones
We went behind the feed to learn more about one of your favourite creators, Ramona Jones.
Working with influencers during Black Friday [Report]
How do you plan to work with influencers during Black Friday? What will you offer and when will you offer it? Find out in our latest report.
Inspiring Pinterest board ideas
We’ve given you some of the best board ideas for Pinterest. If you want to start your own Pinterest board but don’t have any inspiration, look no further
Behind the Feed: Interview with Niki Albon
We spoke to Niki Albon about his content creation process, what he’d be doing if he wasn’t an influencer and whether he has a favourite piece of content.
Top Influencer Podcasts in 2020
Creating your own podcast is no longer a pipe dream. If you’re looking for inspiration, check out these podcasters or maybe work with them in your campaign!
Instagram creator vs business account
Should you move to a creator or business account on Instagram? Check out our blog post to find out which one is right for you.
Engagement Rates And That Instagram Algorithm
We’ve created a simple guide for you to determine whether or not you fall in or out of the engagement rate norm.
Engagement Rates 101: How to Boost Your Engagement Rate By Understanding Your Audience
In this series you will learn all there is to know about calculating, tracking & boosting your engagement rates using your analytics and exclusive audience insights. We talk you through psychological tips and tricks to creating more engaging content.
Social media reach vs impressions: which is most important?
In this post, you’ll understand the difference between the reach and impressions and learn how to use them to inform your social strategy.
Impressions vs engagement: Understanding the difference
What’s the difference between impressions and engagements? More importantly, which metric is most important to track for your social activities?
You Wanted Transparency? You Got It! Launching: Reach Insights
In a relentless effort to steer the industry into a more transparent future, ZINE is launching Reach Inisghts to brands and influencers today!
ZINE’s Essential Tax Tips For Influencers
Tax can be a daunting topic that hangs over you throughout the year but it’s super important that you tackle it head on. We’ve devised a simple guide covering when you need to register as self-employed, what you need to pay and those all important deadlines, tax deductions and responsibilities to help you along the way.
Using ZINE’s Influencer Marketing Platform to Build Your Influencer Network
Throwing big budgets at one-off influencer marketing campaigns is dated. If 2018 has shown us anything, it’s that influencer marketing isn’t just a fad, but a powerful tool to add to your marketing mix. Your most valuable asset within influencer marketing is an ever-evolving influencer network.
Everything You Need To Know About Fashion Influencers & Instagram
The majority of Instagram’s 800 million active users follow at least one fashion influencer. Fashion influencers turn the streets into their daily catwalks and have the ability to their create a tsunami of sales. Fashion influencers charge the least.
Get Reach Insights on Your ZINE Media Kit
Show off the geographic and demographic break down of your instagram audience on your external ZINE media kit link, provide detailed snapshots of your story performance and more!