Managing Your Business As An Influencer
A few years ago many of us would not have known that being social media influencer was a thing. Flash forward, and being an influencer is the main profession and source of income for 44% of influencers surveyed for ZINE’s research. So the concept of being a social media influencer in itself is pretty new and with no established career path, strategy and limited resources, managing your career as an influencer makes it that much more difficult.
But ZINE’s influencer marketing technology makes managing your business as an influencer totally stress free. Not only by helping you get your foot in the door with brand collaborations, but also by managing them as well as staying on top of all your negotiations and content submissions.
That’s why we give you tips on how to kick start and manage your business as an influencer.
Your Cyberspace CV
You wouldn’t apply for a job without a CV and it’s the same for influencers. Whether you’re approaching brands or waiting for them to approach you, you should have a media kit (aka. Cyberspace CV) at hand, ready to share and show. Brands want all the information about you and your audience to be easily accessible in order to quickly decide whether to reject or accept a collaboration with you. Similarly, you want to be approached by brands who understand what you’re about and what you do.
ZINE has made media kit making, easy. The ZINE media kit pull through all your beautiful content and stats straight from your social media handles. Updating automatically with your follower numbers and engagement rates and audience demographics.
Earning your income
Once you have a media kit, you can start approaching brands. A ZINE media kit doubles as a profile on the ZINE Influencer database. This means that if you qualify, you will join our influencer network, visible to hundreds of brands, who use the ZINE influencer platform to identify their ideal influencers for their campaigns.
Alternatively, ZINE generates a unique link which you can use to share your media kit with brands and top influencer agencies you’d like to approach off the platform.
Now you’ve grabbed the brand’s attention, you’ll want to make sure that the brand is offering what you’re worth. Once you’ve established your worth you can display it on your media kit, making the negotiation process that much easier.
Staying on top of your collaborations
Scrolling through your inbox to find conversations you’ve been having with several brands about specific campaigns, trying to figure out where you left off and what each brand is offering, can be quite overwhelming and is never ideal.
ZINE’s one stop shop campaign management for influencers makes sure you stay on top of all your incoming offers and negotiations. This means you are able to clearly see, the offers each brand is making with one click, so that you can accept and reject offers as you please. It’s simple to see what stage each collaboration is at, this way knowing at a glance what your next steps should be for each collaboration. Whether it’s responding to a brand by submitting your address to receive product, or submitting content you’ve created to be approved, or your payment details to receive payment for campaigns you’ve accepted and completed.
Start building your business and make managing your incoming campaigns simple with ZINE.
I’m head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. I love to travel, bake as well as shopping online.