Laura Jane Atelier | ZINE Influencer Interview Series
In this months installment of our influencer interview series we’re featuring Laura Mitbrodt to talk all things vintage. With a bachelor of Fine Arts, two diplomas in Fashion and a love for nostalgia, Laura really is the girl for those wanting to break free from the modern world and delve into another era with a modern twist.
How did you first get into blogging?
I started blogging in 2014 because I couldn’t find a job related to what I studied in school, so I decided to start a blog as a creative outlet.
You now blog full-time and also create your own perfume, how do you juggle the two, when did you go full time?
I do blog full-time but I also have a part-time job two days a week pricing vintage clothing at a thrift shop. I have been posting on my blog consistently for almost 5 years now.
Any advice for those wanting to go full time with their blog/passion?
I think it can be very stressful going full-time that is why I decided to work part-time to relieve some of the pressure and have more creative freedom.
What’re your favourite notes in perfume?
I love rose, vanilla and basically anything floral.
What has been your favourite beauty brand collaboration so far?
There are so many fantastic beauty brands I have worked with. The biggest ones I have worked with are Olay, Herbal Essences and L’Oreal.
What is most important to you when pursuing brand collaborations?
I look for brands that align with my aesthetic and style. I only like to promote brands that I love and use.
Do you think that your blog and presence on Instagram go hand in hand?
Yes, I believe my branding is cohesive and cross-promoted on both platforms. I love to create a cohesive feel and vintage look on both.
You’ve now started YouTube, how was the transition?
YouTube has become my favourite and fastest growing platform. I find that my audience is so engaged with me and I feel so excited to read their comments every time I post. It was difficult to get comfortable on camera, but now I thrive on it and enjoy YouTube over blogging.
In response to the fake follower issue, businesses have sprung up offering influencer authenticity reports, do you think they are trustworthy?
I think it is good they have these reports, but I think all accounts can have some bot followers because you can attract them even from using specific popular hashtags and giveaways. I believe it is essential to be mindful and always check your hashtags. If you have a sudden massive spike in followers, it is still good to review them because I have heard of people suddenly gaining a bunch of bot followers because of a hashtag they used.
This month we’re launching Verified Reach which will display real Instagram analytics for reach & engagement across all media types (inc. Stories) on the ZINE media kit. As a professional influencer do you think it will be helpful for brands to have this information?
Yes, I think it is good because brands always want to know Story views and now this information will be available to them.
What is an A/W beauty staple that everybody should have in their wardrobe?
A good face oil and a detoxifying and brightening face mask.
What has been your biggest regret and greatest achievement since starting your blog?
My biggest regret is not starting YouTube earlier, and my biggest accomplishment is being committed to my blog for such a long period.
What are your favourite tools out there for influencers?
ZINE has become one of my favourites because it is so easy to keep an up to date media kit.
What sparked your love for vintage?
I have loved vintage fashion for as long as I can remember. I grew up watching old movies, and my dad loves to collect antiques and vintage cars, so I think it rubbed off on me.
You’re trapped on a desert island, which three beauty products would you take?
Who are your staple vintage beauty brands?
Would you rather go a month without beauty products or a month without Instagram?
A month without beauty products because I rely on Instagram as a main source of income.
What editing apps do you use to create a vintage aesthetic on Instagram?
I use Lightroom to edit all of my photos and Premiere Pro for my videos.
This or That?
Cats or Dogs? Cats
Lipstick or Mascara? Lipstick
YouTube or Blog? YouTube
Sweet or Savoury? Sweet
Summer or Winter? Summer
Overdressed or Underdressed? Over-Dressed
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