The Blog

November 22, 2018


Get Creative: 5 Christmas Content Ideas For Influencers

With Christmas just around the corner, it’s a great excuse to mix up your content by getting into the festive spirit. Everybody loves the festive season (with the exception of Scrooge) so content based around it is bound to rake in the engagement. Need some inspiration? ZINE has you covered.



1. Visit A Christmas Themed Location

Whether it be your local Christmas fair or if you go all out to the Christmas markets in Germany, they’re a great place to shoot festive snaps. It’s also a great place for you to get inspiration for other content ideas, and you can try all the yummy food markets, so it’s a win win! Vlog your time there if you’re a YouTuber or equally document your time over on Instagram Stories. Geo-tagging the location will add you to the public Instagram Stories too, so take advantage of the extra exposure. 

Find out how to make the most of your Instagram Stories


2. 12 Days Of Christmas Challenge

In the countdown to Christmas get your followers involved with a challenge that they can do with you. Erika Fox, a fashion influencer uses the #RetrosStyleChallenge to encourage her followers to mix up their style and it also means they get daily outfit inspiration from Erika for one month. This will boost engagement with your followers, increase exposure and also adds to the community element of your followers. Foodie influencers could do this with a Christmas recipe challenge and Health and Fitness bloggers could create a workout challenge.


ZINE Influencer Marketing Blog | Retro Flame Style Challenge


3. Christmas Wishlist/Gift Guide

This is the perfect excuse to take time out of your day to online shop and curate your wishlist for Christmas without feeling guilty, it’s for work purposes…right? Haul your top picks on YouTube or Instagram Stories where you can use affiliate links and soften the blow by earning a little bit back! Gift guides to help guide your followers when buying for those difficult loved ones also work well. You could create separate guides for him, her, stocking fillers, splurge presents, etc.  You could even turn this into a giveaway for your followers by gifting them one of the products. Create your own hashtag and get them to comment or share one of your posts to generate more of a buzz around your content. 


4. Christmas Decorations

Inspire your followers while decorating your home for Christmas, you could vlog the experience or post images of your favourite set up. If you don’t have the means to decorate your place you could create moodboards or utilise Pinterest to collate your favourite festive ideas for inspiration.


ZINE Influencer Marketing Blog | Christmas Decoration


5. Christmas Brand Collaborations

With over 83% of millennials stating that they trust recommendations for products from their friends on social media, Christmas is the perfect time to pitch yourself to brands for collaborations. We recommend using your external ZINE media kit link to do so, it’s verified by the social channels and is updated automatically with your latest posts and stats meaning that brands have everything in front of them with just one click.