Using Influencer Marketing Technology To Achieve Your Campaign Goals
We’re all influenced by someone. Today for consumers that “someone” is more than likely an insta-famous social media personality. Those real-time fashionistas, lavish-lifestyle instagrammers, opinionated bloggers and entertaining vloggers, are now the most trusted sources and influential individuals when it comes to promoting your brand.
Sharing your message via a trusted source with a large group within your brand’s perfect target market is effective, transforming your message into sales and hard cash. Sounds easy does it? Perhaps not!
There are thousands of influencers out there, which makes it really difficult to see the wood from the trees. Our survey showed that 80% of marketers felt they spent too much time searching for the right influencer, a job conducted manually. With influencer marketing, it’s easy to lose track of your collaborations, and difficult identify whether or not you reached your goals.
ZINE’s Influencer marketing technology not only helps to quickly identify the best influencers for any particular campaign, but also facilitates achieving specific campaign goals within budget.
FINDING THE RIGHT INFLUENCERS
Whatever your goals; whether exposure, advocacy or sales, finding the right influencers involves identifying and analysing the influencers following and engagement rates respectively.
ZINE not only provides you with those real-time statistics but also gives you advanced analytics of each influencers audience for each channel. Meaning you’re able to delve deep into their audience and identify the influencers that resonate best with your brand’s target market. Which paired with an easy to use search function makes it simple to compare like for like.
Staying within budget
Before you start any campaign, you already have an idea of what your budget is. ZINE makes sure you don’t stretch your budget. ZINE influencer profiles incorporate what they charge, and whether they accept product or event collaborations as a form of compensation, giving you a rough indication whether you can afford to include them in your campaign. Once you start negotiating and agreeing to work with specific influencers, your spend is automatically updated, and shown next to your budget.
Optimising your campaign and reaching your goals
With social media, reach, actions and reactions happen at a fast pace, so it’s important to keep on top of what’s happening in real-time.
ZINE gives you a real time analytics report, so you can make quick updates and changes, by scaling, retargeting and optimising your campaign, reaching your goals based on targets set at the beginning. Whether this was reach, engagement on content, sales driven from an influencer’s post or web traffic diverted from the influencers post to your site.
Depending on the results, shown in the report you’ll be able to shift budgets towards an influencer or ask for more content if they’re bringing greater results. If a particular form of content or collaboration is doing well with an audience you can take it to a larger audience. Moreover you can tailor the content or find different influencers using ZINE’s search function or even drop a collaboration that isn’t going anywhere.
ZINE offers fully customizable solutions for brands and agencies. Our powerful technology gives you the most audience insights across various social media channels, so you can create highly targeted campaigns at scale.
To see ZINE in action arrange a demo today.
I’m head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. I love to travel, bake as well as shopping online.