Are your Influencer Marketing Campaigns Customer Centric?

The key to influencer marketing is targeting the influencers with the right audience. And there are enough analytics tools out there that you can use to dig deep and quickly identify the influencers who speak directly to your target market. (Media Kit)

You’ve now located your audience. What’s more is that now the influencers have to craft a message that speaks and appeals to their followers, your target market.

A fairly straightforward process, until you get involved…

Influencers much prefer when brands give them loose guidance and give them a freedom for creativity when it comes to content creation and this makes complete sense. Considering influencers have amassed a significant following through their content, and so know what content resonates with them best.