How To Increase Your Following, Audience And Readership
You’ve been on social media for a while and are struggling to get the attention you want; but there are a few things you can do, to increase your chances of being a social media hit!
Sure you can buy your first few hundred to get the ball rolling, and if you’re still struggling your next thousand. But how odd will it look if you have thousands of followers, yet no one liking or reading your posts? Although you can get instant increase in followers by purchasing them, fake followers actually, serve no purpose. Even brands and PR agencies are starting to wise up to the fact that choosing influencers to promote products based on the number of followers is actually not a great indicator.
Your aim, is to earn your followers so you can interact with them, and in turn they can like comment, and share your content. By increasing the number of followers you have you also want to increase the level of engagement with your posts.
Let’s be honest. There’s no one single way to boost your following. We know that this wasn’t the answer you were looking for, but we have some of the greatest tips to help you on your road to social media popularity and help you expand your reach.
Content is Key
If we had to choose one tip, it would be to make sure your content is valuable, eye catching, worth reading and of interest to the audience you want! Content is your gold, it’s the reason you have followers.
People won’t come back for more, if your content is not worthwhile! They might give your posts a glance (if you’re lucky) and move on. Each of your posts should give your followers a reason for following you.
Use your social media as a marketing tool
Great content shouldn’t just live on your blog but also on your social media accounts. Promote your presence on all your social networking sites. It’s much more likely that social media users will notice you on social media platforms before they find your blog. So use them to drive traffic from your social media to your blog. And if your content is good enough you’ll be able to turn social media users from bystanders into followers, readers and subscribers.
Have links to your social media accounts on your blog or website, so they can go ahead and follow you straightway. That way they aren’t wasting their time searching for you. And we’ll tell you now that whether they like your content or not, they probably won’t bother to search for you at all!
Likewise add a “share” option at the bottom, side or top of your every blog post; wherever you decide to place it, just make visible and easily accessible! People should be able to instantly share the content they find interesting, directly onto their social media accounts. It’s like getting marketing to extended audiences for free!
Engage with your Followers
Read and reply to every single comment you receive! Never let a comment go unnoticed. Followers need to know that behind the captivating content is a real likeable human being. They’ll appreciate the time you take to respond to their comments and mentions. Who knows, they may even promote your content by sharing it on their own platforms!
Engaging with your followers also helps you understand your followers’ needs and get to know them much better. Allowing you to adjust, adapt and accustom your content to their interests, they’ll definitely come back and bring their followers along!
Spread YOUR Word onto OTHERS’ Platforms
Like and comment on as many of other bloggers posts as you can handle. When you comment on another blogger’s photos you’re increasing your own social media visibility. Most will be curious and interested to find out who you are, so will in turn check out your account! If you’ve practiced the other tips it should probably result in a follow back!
You can take it one step further by wording your comments to explicitly promote your content. Something along the lines of “Your posts are amazing, and I really love how you’re wearing that skirt! I wrote a blog post on how to wear a pencil skirt just like yours check it out!” Make sure the post you’re promoting and the post your commenting on are relevant between them! Make sure you’re not promoting your blog post on high-heels on a blogger’s page who only wears sneakers!
When posting content on your social media (most appropriate to Instagram), make sure you are using hashtags to reference your posts! Use hashtags which are relevant to your post and specific to your niche to draw attention from the audience you’re longing for.
But before you decide which hashtags to use the search bar and type in the tags you would use. Finding out how many posts already exist on those hashtags and how popular the hashtag may be.
You want to use popular hashtags. The more people using those hashtags or who are interested in those hashtags, the more people will see your posts. And if your content is good enough, they’ll like it or even go a step further and look at the rest of your posts before following you!
Use 5-10 hashtags! Anything under 5 and no one apart from your followers will know what you’ve posted. Anything over 10 is unnecessary hashtag overload!
Keep up with what’s trending and try to relate your posts to the latest trends. It’ll get you in with the kids!
Be Consistent and Constant
Keep updating and uploading on your social media. It’s common sense that the more you post the more likely it’ll be to receive more attention and followers.
Post at the Right Time
Build your following by posting your content at specific times when social media users are most active, that way boosting the attention you receive. We have created a social media calendar just for you so you can schedule when you publish your posts to get more followers.