Enabling demographics on your Google Analytics
You can enable the Demographics reports in a matter of seconds, just by following the steps below:
- Sign in to your Analytics account and click on Admin.
- In the PROPERTY column, click Property Settings.
- Under Advertising Features, set Enable Demographics and Interests Reports to ON.
- Don’t forget to click Save!
If you’re still struggling…
View our quick 20 second video on how to enable your demographics