When people think about influencers, they usually think about fashion, travel and beauty. Realistically, though, you can be an influencer in any field or industry. An influencer can be defined as:
“Any person or persons with an ability to influence purchase or behavioural decisions for other people”.
Largely, the tech industry is dominated by men. Although there are plenty of great women who work in this field, they’re often underrepresented or unrecognized. This month we wanted to focus on and provide recognition for all the amazing women tech influencers.
In this post we present you with 56 of the best women in tech right now!
Women in tech statistics
- Only 25% of all computing jobs are held by women.
- In 2015, only 11% of all the executive c-level positions in Silicon Valley were held by women.
- Apple, the tech giant has consistently been criticised for their lack of women within the company. In fact, in 2014, only 30% of employees were female.
- Facebook has also faced backlash for their gender gaps. In 2018 64% of all global employees were men. However, Facebook are making efforts to increase the number of women they employ and have since increased the number of women in technical roles from 15% to 22% and the number of women in senior leadership has expanded from 23% or 30%.
Marketing tech influencers
Within the world of tech, you have intelligent marketers who are able to take what might be a potentially complicated or technical topic and explain it so that potential customers or users not only understand what the product is, but why it’ll benefit them or their business and how it can be differentiated from similar competitors.
Below, we’ve covered 10 marketing tech influencers you need to know about. These women have either worked for impressive companies, achieved impressive results or pave the way for other women looking to get into tech marketing.
All the women mentioned in this list has significant influence, not only over their own potential customers but within their industry too.
Allison Grinberg-Funes is a connection catalyst. A content marketer & strategist, she uses her skill set as a storyteller with empathy to help companies in the tech world utilize words to connect with their audience. Her true passion is connecting people to people and she’s an advocate for diversity, inclusion, & equity in the workplace. Allison isn’t afraid to use her words to #stayloud and hold companies accountable; she made a ruckus in 2018 with her Hyper Chauvinism article focusing on Drift’s unique opportunity to disrupt the tech industry’s sales bro archetype. You can find her on her yoga mat in Boston, working with clients around the globe, and on Twitter.
Tiffany Da Silva
Tiffany DaSilva has spent the last 15 years of her career working on over 500 websites in both SEO & PPC. She was named as one of the most influential growth marketers by Mashable, teaches SEO/SEM at McMaster University, and even won the Tech Woman of Canada award in 2012. Now you can find her speaking around the world about burnout and imposter syndrome at conferences like SearchLove and the CTA conference in Vancouver. She’s also the founder http://flowjo.co, a company that designs card decks meant to get you out of your comfort zone in work + play! (Check out the growth hacking box, the couples bucket list and the self care bucket coming soon in September!
Brittany Berger is a content marketing consultant and founder of http://WorkBrighter.co. Through both of her businesses, she helps overwhelmed and burnt out marketers change their mindset around productivity and find ways to do more with less work (and less content). Before going out on her own, she spent 7 years running content marketing, PR, and social media for tech startups, where she became intimately familiar with burnout before shifting her own mindset around content marketing. Follow her on Twitter for her takes on marketing, productivity, and self-care — and great gifs. @thatbberg
Katelyn Bourgoin is a 3X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More happy customers and more money in the bank.
Amanda Nielsen is a partner marketing strategist at New Breed, a demand generation agency specializing in offering full-funnel marketing and sales solutions to the SaaS space.
Eager to empower her peers and use her passions for marketing, diversity, and innovation to create positive change, Amanda aspires to leverage her perspective as a young woman in the SaaS community to challenge the status quo and serve as a role model for her peers.
Thanks to her knack for forging meaningful connections, Amanda drives growth for New Breed by establishing, developing, and maintaining relationships with key strategic partners, thought-leaders, and industry stakeholders.
Andra lives by a simply rule that guides everything she does: practice what you preach. As a result, she's taken the role of “translating” the abstract concepts that technology works with into stories and guidance people can relate to.
She does this constantly for herself while adjusting to the fundamental changes our world is experiencing. Her mission is to help people and companies thrive based on their values. As a marketer, she believes it’s her responsibility to build a shared understanding, to stimulate conversation, and help people make informed decisions about their privacy, security, and wellbeing in the long run.
Dunja Radulov is a marketer who has spent the past 10 years working on content, product marketing and growth for companies ranging from early stage startups to established SaaS companies. She is currently leading marketing at Sprinting Software. She also enjoys helping people grow - she was a mentor in the Share your knowledge mentoring program whose aim is to help women connect and support each other in professional and personal development. She is also working on the program for the Biznisnova conference for Women in IT.
Lucia is a marketing strategist, content writer and community builder who works with early stage and scaling startups in the tech space. She helps growing businesses cultivate unique, go-to brands through memorable experiences and genuine, two-way relationships. Lucia aims to work with people who value innovation (it’s a buzzword for a reason!), integrity and inclusivity, and is passionate about diversity and representation in tech. Based in London, she spends her spare time mooching around art galleries, browsing in secondhand bookshops, falling over in yoga classes, and, most importantly, eating.
Alaura Weaver is a content marketing strategist for startups and a contributor to startup marketing blogs. She helps companies forge meaningful relationships with their target buyers using story-driven content. Say ‘hi’ at http://wordweaverfreelance.com.
The founder of the Tech Lady Mafia a website that supports women who work in around the internet. She supports women who are astrophysicists, developers or digital strategist. Forbes named her as one 30 under 30 in tech.
Developer and engineering tech influencers
Developing and engineering teams are largely dominated by men. Often this is because during the formative years, girls aren’t pushed towards these sorts of topics and instead encouraged to focus on other topics.
However, we strongly feel this shouldn’t be the case. We’ve got 13 influential engineering and developer tech experts you need to know about.
We hope you digest this list and learn from their success and help them to spread the message that the world of engineering doesn’t have to be dominated by men.
Erica’s CV isn’t even the pinnacle of what she does and what she’s achieved. From the advocacy work she does to ensure STEM fields include women, POC, and other underrepresented groups, to the company she’s worked at. She’s had engineering roles at Slack, and Patreon. But it’s her voice on Twitter that shows her true influence. Erica uses her platform, blue verified tick and community network to make changes for those around her who might not have the same opportunities.
Kimberly Bryant understands that if you want more women to get involved in tech related roles and industries, we need to improve the level of technical education. In order to combat this, she set up Black Girls Code. This organization has a strong focus on teaching POC girls to develop their own apps as well as learn the basics of computer programming. The programme has been so well received it now runs in cities across the US and South Africa.
Debbie Sterling is the founder and CEO of Goldieblox, an organisation that encourages young girls to consider careers in engineering and technology. She’s an important influencer to take note of as her organisation creates products that allows girls to explore tech-related skills in a way that’s fun for them. Debbie started the business from a frustration that most technology products were aimed at boys.
As a day Job, Gwynne is president and CEO of SpaceX, a company, you probably associate with Elon Musk. Gwynne is a rocket scientist by day, but her role within the company varies day to day. One day she might be helping with growing the company from a strategic level and on another day she might be overseeing the preparation for a spaceship to go to Mars. Gwynne is an excellent technology influencer to show everyone that if you want something badly enough, you can achieve it.
Jini Kim took a problem she faced in her life and created a product to help solve it. Her brother has autism and she became frustrated with the limitations the Medicaid system offered. She created a healthy analytics company called Nuna. The company looks at the ways Medicaid responds to the needs of the patients they care for. Her exceptional ability to take a problem and create an innovative solution is what earnt her her place in his list. But that wasn’t Kim’s first foray into Tech, starting as a product manager at Google, she was able to apply her skills to address an issue personal to her, her family and the rest of the American’s who deal with Medicaid on a daily basis.
Jennifer’s influence spreads wide as the US Deputy chief technology officer (CTO) during 2013-2014 she’s had a nation-wide influence. Now though, she uses her influence as founder of Code for America. This organisation helps to pair people with specific technological skills with local governments throughout America to help them use technology to address issues in their respective communities.
If you’ve ever heard of Marissa Mayer before, it might’ve been her role of CEO at Yahoo. But before that, Marissa was one of Google’s first employees, way back in 1999. As one of the first female engineers, she helped bring products like Google maps and earth as well as Gmail to life.
Yoky is the Chief Technology Officer (CTO) at Nest. Every day she builds products that have a direct impact on people’s lives. If you’ve never heard of Nest, they’re most known for their thermostat products that allow people to adjust the heat of a room based on their own habits and schedule. When she’s not doing that, though, Yoky is heavily involved in the world of robotics and artificial intelligence. Her work in this field has earned her a “MacArthur Genius Fellowship”.
Lyza Danger Gardner
Lyza is an author, developer and co-founder of a business. She co-authored “head first mobile web” a book for future and aspiring mobile web developers. Alongside this, she’s a columnist for A List Apart a blog that helps people better understand their career path and progression.. She’s also the cofounder of Cloud Four.
Mina Markham is a front-end engineer for Hillary Clinton. When she’s not coding for politicians, she’s also the founder of the Dallas Chapter of Girl Develop It and DFW Sass. Two organizations that encourage more young people - especially females to get into technology roles if they want to.
Lara Hogan is a Senior Engineering Manager at Etsy. She’s a feminist and has a passion for impacting the #womanwhocode movement. When she’s not coding at Etsy, she also enjoys writing and has written the Designing for performance. This book is completely free but if you do choose to buy then all proceeds go to charity.
Reshma is the founder and CEO of the not-for-profit charity, GirlsWhoCode. Girls who code is on a mission to close the gender gap within technology to ultimately change the image of what a computer programmer looks like and does as a role. Reshma has also written a book “women who don’t wait in line”.
Linda uses her influence to support children and young people who might want to get into programming in the future. She wrote a children’s book called Hello Ruby that helps children learn the fundamentals of the Ruby on Rails programming language. She’s also the cofounder of the railsgirls.com website.
Rachel is a data visualizer who spends her day-to-day at Netflix. Prior to this, though, she’s worked at Nasa’s Jet Propulsion Laboratory. If you’ve ever wondered what it’s like to work at Nasa, she keeps a diary of her experience on her website as well as regularly tweeting about her experiments.
Security and data science tech influencers
The world of tech isn’t all the roles you see on TV, with people sat behind big screens looking at code, hacking websites. There’s a whole other segment of tech - security and data science that often gets overlooked as an industry or department. Within that, women are usually a lot less prominent.
We wanted to change that and highlight three women who are currently and previously doing fantastic work in the fields of security and data science.
Lesley Carhart is a Principal Threat Analyst, Threat Operations Center at the industrial cyber security company Dragos, Inc. She is recognized as a subject matter expert in cybersecurity incident response and digital forensics, regularly speaking on the topic at conferences and universities. She has spent the last 11 years of her 20+ year IT career specializing in information security, with a heavy focus on response to nation-state adversary attacks. In 2017, Lesley was named a “Top Women in Cybersecurity” by Cyberscoop news and received the Guidance Enfuse conference “Women in Technology” award. She holds a Bachelor’s Degree in Network Technologies from DePaul University, A.A.S. in Avionics Systems and Electronics Systems, GIAC GCIH, GREM, GCFA, and GCFE certifications, and currently serves as a Cyber Systems NCO in the US Air Force Reserves.
Rosalind a professor of Media Arts and Sciences at the Massachusetts Institute of Technology (MIT). Rosalind has influence over young minds given her current role and reputation. For many academics, simply contributing to their chosen field is enough recognition for them. Rosalind, however started an entire new brand of computer science called Affective Computing. She published a book about her work and findings to inspire others to explore her ideas.
Lillian Pierson made her profession in the big data and data science world. She wrote the book “Data Science For Dummies”. She began her career in an environmental engineering role and later moved towards data science. Now, as an influencer, she travels all over the world training and mentoring people who are also interested in entering the data science world.
What if you’re not a marketing tech and you’re not necessarily a developer right now? What about the tech CEOs and influencers who are just fascinated by tech without it being their full time job? We wanted to highlight the success of these women too and so below, you’ll find out more about 6 influential tech women who are making great progress in a range of ways
Sara founded a company called GirlDevelopIt, a nonprofit organization that helps provide affordable and judgement-free opportunities to women interested in a career in web, tech and software. From there she became the CTO of Flatiron School. She’s passionate about getting more women to become software developers.
Sallie started her career on Wall Street but she’s since moved on to found her own company Ellevest, which is a platform that helps redefine investing for women. When you look at the huge investment within the tech space, a large majority of them are held by men. Sallie wants to change that mindset and she’s able to do that through her company.
If you’re a brand looking for an influential technology voice on Twitter, Kelly could be the go-to. Not only is she a columnist for a range of publications but she’s an investor panelist and also a skilled moderators within the tech and investment fields. Her passions lie in merging tech, start ups and she regularly tweets words of wisdom to her 23.9k followers.
Saadia is an influencer who works hard to ensure that women of color in tech get the resources, support and opportunities they need. She founded Tech Girls Can, which is an inclusive hub for Canadian women who work within STEM fields. Not only that but she’s an international speaker.
Poornima is a founder of Femingeer. Femingeer started in 2007 as a simple blog to share Poornima’s experiences as a founding engineer at mint.com. From there it’s been established as a hub to showcase the exceptional work by engineers building awesome products. It now helps female techs improve their career opportunities. She works hard to empower future female engineers interested in entering the field.
Whitney was one of the first founders of Tinder. But her work didn’t stop there in the dating world tech space. When she introduced Bumble into the world, her aim was to make dating more female-friendly. To do this, she made she that only women had the chance to start a conversation with someone else. She wanted a way to empower women during their dating phase and used Bumble as a perfect way to do that.
Vessy Tasheva is the founder of http://Vessy.com, the global online community for D&I champions focused on knowledge sharing, collaborations, and emotional support. Members include the likes of EY, Heineken, Zalando, Soundcloud & others.
Vessy’s the author of “2019 Diversity in the Workplace Report” covering 10 companies from 10 countries (US, UK, India, Mexico, Bulgaria, South Africa, Ireland, Australia, Malta, Sweden, Germany) on how they approach Diversity & Inclusion. The report features a wide range of companies in terms of size (between 20 & 16,000 employees) and maturity (created between 1820 & 2017) including companies such as Atlassian, ThoughtWorks, Techstars, and TransferWise.
Jennifer is a tech enthusiast but also CEO of Ready to Groove, an app that helps women understand their fertility levels through an app. Not only this, but Jennifer is an engineer and biohacker too.
YouTube female tech influencers
Youtube is all the rage, and there are plenty of female Youtube Influencers creating videos about tech right now. In this section, we’ve got 14 Youtubers who focus on tech. Their videos range from explainer how-to’s to tech product reviews to teaching you how to get better at programming. They work hard to create exceptional videos for their audience and their hard work should be recognised.
Often people have misconceptions about blondes being less intelligent than others. Obviously this is an incorrect stereotype but Coding Blonde hopes to dispel that with her channel. She has over 20,000 followers and aims to help her audience enter the tech world, improve their lives or learn a little bit more about how it is to be a female in a man-focussed industry.
Erica Griffin has over 800,000 Youtube Subscribers and describes herself as a Technology Nerd. Most of her videos are product focussed and she’ll talk about how she uses a particular product or review a new product in the market to help her audience make a purchase decision. With this many followers, working with Erica could be expensive (as a brand) but you’re guaranteed to get your product in front of a matching target audience.
Charli is a designer within the tech industry who posts a range of video about her work as a designer as well as general life. She has over 130,000 followers. The great thing about her channel is she doesn’t just post about work life, she posts about her own life too. By building a good relationship with her audience, she’s able to warrant better engagement as she’s posting videos to fans who enjoy her content.
Blonde Bytes has over 30,000 YouTube subscribers and posts content helping others who want to learn how to code. She teaches for a range of different skill levels from people who simply want to learn the basics of HTML or CSS to more advanced skills like how to learn the Java coding language.
Carrie Anne Philbin
Carrie Anne Philbin runs a Youtube channel Geek Gurl Diaries with over 30,000 followers. She helps her audience learn to code as well as creating content to entice more people (especially women) to enter the tech industry. She also wrote a book that helps young people learn to code using Raspberry Pi.
iJustine has been on YouTub for over 10 years and was one of the first female YouTubers to amass a large following. She has over 5.9 million followers and her success has led her to roles in Law and Order, Criminal Minds, amongst others. Her videos vary from product reviews to tutorials for how to use specific pieces of tech software.
Sara Dietschy has over 500,000 followers and posts new videos multiple times a week. Her channel mainly focuses on helping other people learn more about potential tech products they might buy. She’ll cover anything from drones, to cameras. If you’re a brand with a cool tech product, working with this influencer will give you access to a wide-audience with similar interests.
Many people have misconceptions about what a software engineer actually does or what the day to day looks like. Mayuko filmed a video “a day in the life of a software engineer for her 237,000 followers. She teaches her viewers how to stay up to date with all the new technologies that are out there as well as the trials and tribulations of being a software engineer.
Jen Foxbot is on a mission to empower and educate women and girls within tech related fields. She makes science related videos and regularly conducts experiments live on camera. She’s done everything from creating a motor you control with your hand to building her own remote control car.
Girl Knows Tech
Girl Knows Tech is a popular Youtube channel run by Marie-Philippe, a software engineering student. With just over 10k followers, she shows people what her life as an engineering student is like. She’ll often record live study videos where she lets her followers watch her study. If you’re target demographic is students, especially within STEM subjects, Marie is a great influencer to work with.
Estefannie Explains it All
Estefannie’s channel name is exactly what it says “explains it all”. She has over 22,000 followers and explains complicated topics like Raspberry Pi or Robotics to an audience who might not have as much formal experience with it. To keep it lighthearted too, she regularly vlogs tech -related events she attends.
Tech Me Out
The Tech Me Out Youtube channel has almost 200,000 followers and is great for anyone who loves tech gadgets and tools. Her review videos help people make decisions about the latest tech and whether it’ll be a worthwhile purchase for them. As an influencer, she’s great to work with because her audience trust her views and appreciate her honesty. If you’re looking to get your new gadget out there, it would be a good idea to reach out to this influencer for a gifting/review campaign.
If robotics are your thing, then Swedish YouTuber, Simone is one to know. She has almost 2 million followers and creates a range of videos from creating inventions to changing her Tesla into a pickup truck. Her videos are interesting to watch, even if you don’t have the same experience level as her.
Instagram female tech influencers
Instagram isn’t all pet, travel and beauty photos, it’s also a place for tech influencers to share their passions with their followers. Many of the 10 instagram tech influencers featured on our list combine their love for tech with their personal life and post a range of photos. However, some stick to solely tech. If you’re a brand looking to work with female tech influencers on Instagram, our list is a great starting point to find someone amazing.
Julia is a journalist turned data scientist with over 20,000 followers on Instagram. She uses the #100daysofdata hashtag for people to follow her journey as she progresses through the field of data science. Her photos are aesthetically pleasing and follow a consistent theme.
Jessica has almost 20,000 followers on Instagram. She's a web developer and her feed offers helpful tips for people who want to learn more about web development or check out her desk set up.
Margo has over 10,000 followers on Instagram. She’s currently a programmer analyst for News Day. Her instagram isn’t what you’d usually think of when you think about a tech focussed feed. She regularly posts selfie-type photos with captions that aim to inspire her followers within tech related roles.
Johna has over 25,000 followers on Instagram and currently works as a Senior Technology Consultant at Credera. One of the great things about Johna’s feed is she replies to many of the comments from her followers. This helps strengthen the bond she has with the people who follow her and increases her overall engagement levels.
Brandy is a tech influencer with over 50,000 Instagram followers. She’s a tech freelancer and her posts aim to inspire everyone to achieve what they’ve always dreamed of. An example caption for one of her photos: “STOP doubting yourself. Work hard and make it happen. If you are new here you may not know that I started a company a year ago, and it failed, it took a little bit for me to get back from it, but I am back, stronger and smarter than ever! Don’t let minor setbacks dictate your future progress. Decide you want it more and to go for it!”⠀
Laura has over 70,000 followers on Instagram. She’s a software engineer living in New York City and shares her life in this field. She posts content that helps empower other women who are interested in entering the world of tech. She’ll regularly post links to helpful resources as well as sharing the good and bad of her role and industry.
Sasha is a UI/UX engineer with over 20,000 followers on Instagram. She posts a variety of different Instagram photos from useful tips to help people get better at coding to motivational posts to encourage people to find their passions and work hard towards them.
Rachel is a software engineer with over 16,000 Instagram followers. Her posts vary from travel updates, to desk shots to her monthly reading list. Her followers love her for her honest and positive outlook on life.
Adrienne is a software engineer and author. She works remotely from the Philippines and has almost 20,000 Instagram followers. She’s passionate about supporting women in tech and has had international speaking positions at a range of conferences.
Antonella is a fitness loving computer science student who uses the #100daysofcode hashtag to share her own experiences as a student. She’s managed to amass almost 10,000 followers who are all passionate about following her journey.
Wrapping it all up
We would first like to thank all the amazing women who took time out of their day to have conversations with us to help us put this article together.
When you’re next thinking about tech influencers, why not put some thought into the women featured on this list and see if they can make your list, after all, these women are amazing and their work should be recommended just as much.
We encourage you all to check out these influencers and see what they’re up to. If you’re a brand or business looking to work with tech influencer, check out our list on ZINE.