Food products, recipe books, restaurants, supermarkets, beverages, utensils, the list of what the food and beverage industry offers is endless. But so is the list of food enthusiasts who have an incredible influence on social media.
Lifestyle influencers, foodies, the health conscious, cocktail masters, chefs and home owners, all create some of the most compelling and popular content on the web. With such an array of influencers to work with, food and beverage brands are building relationships with foodies to create very engaging content. As a result, these influencers are sharing content for the food and beverage brands they truly love beyond the sponsored posts and #ads.
We dived into our own data to establish the ripple effect influencers have on the food and beverage industry. We investigated the top brands foodies on ZINE have mentioned over the past 6 months. We looked at the brands who had been tagged in the highest number of organic The ones that have been tagged the most in organic posts also have proven to be incredibly engaging - the stats in the infographic speak for themselves...
What does this mean for food and beverage brands?
You have an avid, active audience who are happy to talk about your brand and your product, outside of sponsored or promotional posts. First, you need to get on their radar. If you're a brand and you want organic mentions from food related influencers, find ways to involve them in your community. Encourage them to become fans.
If you'd like to start a conversation with our food related influencers on ZINE, sign up now.