The Top Fashion Brands Influencers Talk About [Infographic]
Arguably with the rise of social media, fashion influencers have as much influence off the catwalk in what people wear as what models have on the catwalk. Not only do they alert fashion enthusiasts to niche designers, small brands, new styles and specific fashion pieces, whether it’s high street or high fashion, they inspire consumer daily outfit choices.
Beyond the sponsored posts and #ads, fashion influencers are still highly influential. But it’s not just fashion enthusiasts they’re influencing, with the majority of Instagram’s 800 million active users following at least one fashion influencer.
We’ve dived into our own database to establish the ripple effect influencer marketing has in the fashion industry. We investigated the top fashion brands, fashion influencers on ZINE have mentioned over the past 6 months. The ones that have been tagged the most in organic posts, also have proven to be incredibly engaging – the stats definitely speak for themselves….
I’m Head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. I love to travel, bake as well as shopping online.