The Blog

January 24, 2018


Influencer Marketing: Science, Strategy & Success

 2018 will herald a new age of influencer marketing where brands and agencies will need to demonstrate the return of investment in order to secure budgets.


Over 84% of marketers are using Influencer Marketing in their campaigns, but the elephant is that few people were successful in attributing revenue to influencer marketing campaigns outside of campaigns where promo codes (which many influencers and brands often don’t favour) were not used. The Fashion and Beauty industries are ahead of the game when it comes to influencer marketing. We have case study examples like NYX who have grown into multi-million pound companies through investing their marketing spend here – so we know it works and can see the vast potential.


However, in order for marketers and PR’s cross industry to achieve the same successes, we must drive the Influencer Marketing industry forward by holding it to the same numerical analysis as other forms of digital marketing. A science and mathematical approach to influencer selection, follower data analysis, campaign testing, and ROI models needs to be universal.


At the prestigious Shoreditch House on Wednesday 24th January, ZINE is bringing together thought leaders in Influencer Marketing to explore the challenges in this ever-changing landscape. In particular – the science, the strategy and the measuring of success.


Join a senior audience of professionals working in Influencer Marketing as they explore the challenges of the fastest changing space in marketing.


Influencer Marketing: Science, Strategy & Success

Wednesday 24th January, 15:00 – 18:00.

What You Will Learn:

  • How influencers work with brands and PR: exclusive research findings
  • The ROI question: how to measure the success of influencer marketing
  • Current regulations & their affects on the consumer


15:00  |  Registration & Coffee


15:30  |  Welcome
Maeve Sugrue (Head of Marketing, ZINE)


15:35  |  ZINE’s Research Findings: Insights from the only Influencer Marketing Research that examines how influencers work with brands, including: the creative process; payment structures; preferred working methods; and the benefits of long-term or short-term collaborations.
James Harrabin (Commercial Director, ZINE)


15:45  |  Panel Discussion: Data, regulation and ROI. Leading figures from the world of influencer marketing will discuss strategies for creating, implementing and measuring successful influencer marketing programmes Influencer Marketing – Science, Strategy & Success


17:00  |  Networking Drinks & Canapés


Shoreditch House
1 Ebor Street
London, E1 6AW




Due to the strategic nature of content this event is only for people working directly for brands / agencies. Registration is subject to approval and tickets are only valid if you have received approval directly from ZINE. To speed up your approval please register with your business email. Limited places, subject to availability.

Maeve: ZINE Influencer marketing Blog ContributorMaeve Sugrue

I’m Head of Marketing at ZINE where I am helping peers and customers who want to revolutionise their influencer marketing strategy. I love food, fitness and Min Pins.