2018 has seen a seismic shift in the way people are thinking about influencer marketing. Though brands have been experiencing success, at the start of the year there were still a number of sceptics challenging the effectiveness of the channel. Fast forward to the end of 2019, and following more brands experiencing bigger successes, along with a few newsworthy scandals, there has been a call to refine tactics so that even more value can be achieved.
2018 was the year of the influencer - from producing great content, giving product reviews or helping to flip sales with a direct call to action. Over $2 billion has been flowing through the influencer economy, and on the whole people are happy. However with major controversies in the influencer marketing space, such as fake followers and changes to the ASA guidelines concerning disclosure, there is still a degree of uncertainty.
Over the course of this year, we've held 3 industry events hosting well over 200 brands and agencies. A major theme we've noticed is that we are all at very different stages, and there are very few standard processes and procedures. We are all eager to hear what our cross industry peers are up to.
That's why we need your help....
What Does Influencer Marketing Look Like For You?
We want to make accurate predictions about the future of influencer marketing and tackle big questions - like how teams will be structured and the tactic will be measured. That's why we are asking you to take just 2 minutes to complete our Influencer Marketing Survey.
All results are completely anonymous, but at the end of the survey you'll be given the option to add your email if you' d like a copy of the results ahead of official publication.