Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.
Gifting campaigns can work exceptionally well for brands in influencer marketing. One of our clients, Les Georgettes by Altesse experienced this first hand, by using ZINE to help launch their brand internationally, activating over 200 influencer partnerships and reaching over 4 million consumers in 10 markets.
If you're just starting out with influencer marketing or are an independent brand you may be eligible for our Brand Catalogue product which allows our global database of over 55,000 influencers in a range of industries from fashion, beauty & cosmetics to art, parenting and photography to apply to collaborate with you. What better way to get true & authentic brand advocates?
To help kickstart your gifting campaign journey, here are 10 influencers who accept and nail gifting campaigns...
Instagram handle: @singleindergrossstadt
Why we love Jules: Single in the city, Jules edits to impress with her creative feed transporting you to a whimsical and enchanting world. Predominately focusing on lifestyle and fashion content her feed is always beautifully curated and gives us all the magical feels.
Instagram handle: @albertgr94
Why we love Albert: Dapper New York City based influencer Albert has amassed a following of almost 30k on Instagram from his fashion and lifestyle content. With an outstanding engagement rate of 10.2% it's hard to believe he is doing this on the side of studying Finance and Banking at college. A fantastic influencer to elevate your brand.
Instagram handle: @georgie.diggins
Why we love Georgie: You may recognise her eclectic style from Take Me Out where she met long term boyfriend Sam Slattery (@iamsam). They're both taking the influencer world by storm with their joint YouTube channel IAMSAM&GEORGIE showing what the fun loving couple get up to! For all things glitter, sequins, festivals and travel Georgie is your girl!
Instagram handle: @veron.zee
Why we love Zee: Each of her photos beautifully curated and shot in editorial style, Zee is an aspirational influencer for sure. The effortlessly chic French beauty has grown a strong following in the US, France and UK making her a fabulous influencer to partner with. Not to mention she's a mum, wife and a photographer - did someone say girl boss?
Instagram handle: @karolina.alexandrova
Why we love Karolina: German influencer Karolina's feed is the perfect mix of travel, fashion and lifestyle. Whether it's farmers markets in Cape Town or sunning herself in Ibiza Karolina's fit effortlessly flows, landing herself collaborations with the likes of Disaronno and Paul Valentine. There's a bit of Karolina for everyone!
Instagram handle: @educatingmummy
Why we love Lauren: This family girl documents her journey of being a mum to two adorable boys, Milo & Oscar and wife to Miles by accompanying gorgeous pictures with honest captions about motherhood. Lauren also mixes in ootd posts and has landed collaborations for her whole family, from Lego to Olay.
Instagram handle: @mklyns
Why we love Mike: Mike is your port of call for all things fashion, lifestyle and design, taking inspiration from street style in Japan to Scandinavian interiors his Instagram feed is beautifully curated and sophisticated. Mike is also an avid blogger using his blog to delve into more detail about his passion for Rugby, fashion and grooming. An authentic influencer that we will never tire of watching grow.
MONTY THE MINIATURE DACHSHUND
Instagram handle: @montyminidachshund
Why we love Monty: Aside from the fact Monty may actually be the cutest dog we've ever seen (those ears!), he has landed some amazing partnerships with huge brands such as IAMS, Recycle For London and GAP. This bow tie enthusiast may just be the perfect little guy for your gifting campaign.
lauren hannah shepherd
Instagram handle: @laurenhannahshepherd
Why we love Lauren: Want to reach a strong UK audience? Lauren is your girl! With 70% of her following being based in the UK, having an engagement rate of 5% and also pursuing a career as a Social Media Manager it's no wonder she is nailing collaborations with Boohoo, St Tropez and Kapten & Son.
Instagram handle: @astridhovman
Why we love Astrid: Fashion blogger Astrid caters to a feminine audience with a love for colours and floral prints whilst still owning her innate Copenhagen cool girl style. Her professionally shot content paired with a moody filter is a winning combination that we're all here for!
I'm Influencer Marketing Executive here at ZINE, where I manage communications of over 55,000 influencers. I'm a self-confessed coffee and shopping addict who is happiest when in the sun.