Reporting On Your Influencer Marketing Campaigns
Reach, actions and reactions on social media happen at a fast pace in real-time. Which makes it that much more difficult to track.
Creating a report for your influencer marketing campaigns is key to explaining campaign progress and success. It’s important to know, which statistics matter to your campaign, which resources you will be using to track them and how you will be calculating them. Not only is it critical to keep on top of what’s happening as it happens, but also to have a complete comprehensive report, after a campaign is finished, means you and your team can evaluate and take the appropriate next steps.
Because filling in an excel spreadsheet with numbers, formulas and links to posts is somewhat mundane, and overwhelming when there are multiple posts to track across various campaigns, ZINE has decided to pitch in.
ZINE’s influencer marketing technology gives you fully automated post campaign analytics which you can download as a PDF and share with anyone at any time.
ZINE’s real time analytics report, enables you to make quick updates and changes, by scaling, retargeting and optimising your campaign, reaching your goals based on targets set at the beginning. Whether this was reach, engagement on content, sales driven from an influencer’s post or web traffic diverted from the influencers post to your site.
Just like a funnel, ZINE gives you an easy to follow summary of the whole campaign, whilst also delving in and drilling down the results pulled in through every single post, on each channel, and their impact on the overall campaign.
In addition, to total reach and engagement rate, which posts and channels drove the best results, ZINE also looks at cumulative engagement. Presenting how each post performed on specific days overtime.
Depending on the results, shown in the report you’ll be able to leverage budgets towards an influencer or ask for more content if they’re bringing greater results. If a particular form of content or collaboration is doing well with an audience you can take it to a larger audience or to a different channel.
Moreover you can tailor the content or choose to find different influencers using ZINE’s search function or even drop a collaboration that isn’t going anywhere.
Rather than revisiting your campaign, when it’s over, ZINE makes influencer marketing efficient, pushing you to optimise your campaign and reach your campaign goals.
Turn up the impact of your influencer marketing campaign and reach your goals with ZINE.
To see ZINE in action arrange a demo today.
I’m head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. I love to travel, bake as well as shopping online.