20.11.2020 BRANDS

The Secret to a Successful Influencer Gifting Campaign (+case study)

Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan!

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Wrapping it up: influencer marketing trends and stats from 2020

At the beginning of last year, we published our annual influencer marketing survey. This survey aims to better understand the trends within the...

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19.11.2020 BRANDS

A guide to influencer follower analysis: increase audience demographic understanding

When working with influencers, brands automatically consider how many followers they have, what sort of engagement rate they have and their reach.

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17.11.2020 INFLUENCER

6 creative christmas content ideas to promote your products

At a time where people crave inspiration, more consumers are turning to you this Christmas! With 84% of consumers trusting recommendations from...

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Behind the Feed: Interview with Ramona Jones

In this Behind the Feed interview, we speak to Ramona Jones, a lifestyle blogger from Somerset. 

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Working with influencers during Black Friday [Report]

In the run up to Black Friday and Cyber Monday, many brands will consider promotional strategies they can use to highlight the relevant offers...

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12.10.2020 BRANDS

[REPORT]: The anatomy of a brand ambassador programme

The shift in how brands work with influencers means the old way: "short-term campaigns with influencers who lack affinity" is less effective....

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Inspiring Pinterest board ideas

Pinterest is a big ball of inspiration for any topic that comes to mind, you can get lost for hours scrolling through thousands of boards from...

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Behind the Feed: Interview with Niki Albon


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28.09.2020 BRANDS

How to leverage influencer content with a content dashboard 

Social media managers have a content problem. Monitoring and measuring paid, earned and owned content is challenging.

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